We’ve run 1000s of LinkedIn outreach campaigns for our clients. We’ve learnt the difference between a good campaign which generates results, and one that doesn’t. Here’s what the other LinkedIn lead generation agencies don’t want you to know.

Your outreach message is incredibly important. But not in the way you think. Yes, your outreach message needs to be very short and use simple English, but there is more. You need to provide upfront value to the prospect. Instead of asking for a meeting you should be more unique and tailored to the reader. Read some example outreach strategies.

If you run outbound LinkedIn campaigns from a profile that has never posted and has zero social proof, you will generate little results. People respond to people. If your profile looks inactive you will not see a large open or reply rate. Instead, create content on your profile that shows off case studies, educates your ideal customer profile and increases trust. Most of our clients also include content creation in their package.

Before you choose a LinkedIn lead generation agency, here’s some questions you should ask:

Your outreach message makes a world of difference. When we work with clients we tap into our winning data on what type of outreach works best. We’ll A/B test different offers to see which garners the highest number of qualified leads for your B2B business.

The most obvious outreach is to ask for a meeting immediately. 99% of LinkedIn lead generation agencies do this and stop here.

A high value method is to offer a free audit. For example, we’ve helped SEO, PPC and CRO agencies generate millions in pipeline revenue from offer a free audit in the outbound message.

If you have a long sales cycle you can opt for an approach that nurtures a lead for longer. Instead of asking for a meeting, invite them into a private community. You can spend time nurturing the lead so when they’re ready to buy, they are aware of you and choose you as their preferred option.

Create a timely event with a compelling title. Given the event is one-time there is inherent scarcity. Offer a free invite to potential leads. The ones who attend will hear you speak for at least an hour and develop large amounts of trust. We’ve successfully used this strategy to generate millions in revenue.

Simply distribute a highly valuable resource to leads without expectation of a meeting. Your lead will consume the information and become aware of your service offering and case studies. Next time you reach out you’ll be a warm service provider, not a cold one!